SOUND JUNKIE

ALBUM REVIEW: Now, Now - Threads

Been meaning to write a few words about this record as it’s been in my ears since the start of last month and is a real ace and lovely little listen. Now, Now are a three piece based in Minneapolis who make melodic indie rock and in my eyes are like a female fronted ‘Death Cab For Cutie’ as both bands have the knack for writing sumptuos melodies wrapped in romantised yet melancholic lyrics. ‘Threads’ is their second LP but I guess you call it their debut as it is their first album as a three piece and under the name Now, Now (they were previously known as Now, Now Every Children) and is a more expansive and dynamic effort than their previous efforts which results in a deeply moving and passionate record. From short, sweet breezy pop, slow burning indie and passionate rock songs, the dynamics of this record really draw you from the atmospheric sonic’s of opener ’Pull’, to the epic, fuzzy keyboard soaked build of closer ‘Magnet’, this is very much a emotional rollercoaster of an album which shows off the band’s musicanship and songwriting skills to great effect. Now, Now are a band should welcome into your life.

Rating: A

Key tracks: Prehistoric / Dead Oaks / Seperate Rooms